5 Good Reasons to hire a freelance ghost blogger to write your blogs.
Adding a blog doesn’t have to be scary. It can be a great spot to share your expertise.
Onlookers think that if you have a business, you must be raking in the dough and know everything about the world. That is the furthest from the truth, if you are a first-time entrepreneur reading then you know that is truth.
If you are a serial entrepreneur than you know everything is marketing, whether internal or external, culture building or community building blogs hold a potential to share once, twice, and more.
The problem arises from the time commitment to write the blogs, ad keys words (SEO), worry about page results (SERP’s), writing call-to-actions (CTA’s), hoping backlinks are figured in, interactive content (IC), and how to eventually add in affiliate/sponsorship links to the mix. Blogging, although enjoyable and therapeutic, is also great at generating buy-in and sales if done right.
A little history to jump off with first, blogging, or “weblogging” was originally for tracking progress on projects, video journals for therapy, exchanging ideas between professionals. Fast forward to the present, they are avenues for businesses to share expertise, promote products/services, and share how-to’s.
To continue the benefits of blogging, businesses have now started using blogs to evaluate the waters on interesting ideas before manufacturing begins, repair company images, and manage the frequently asked questions (FAQ’s) section for customers. Encouraging this type of customer interaction is greatly appreciated by the customer as a recent study found that 46% of customers said they prefer to review content (blogs, videos, commercials, images, etc.)” (Bodnar, 2022).
Research is part of the process. Finding the right funnel to push people towards a certain outcome is vital. Writing just one blog will not see results. Adding many blogs is what is needed to initiate the funnel results.
Following you clients journey through the writing allows them comfort in buying from you. Show them the door.
Whatever it is, the way you tell your story online can make all the difference.
Now that we have some basics on the topic and some great reasons to have a blog how do you hire a ghost blogger? It could not be simpler. Call HandPrint Content.
Seriously, hiring a ghost blogger allows you to see the market from a fresh set of eyes. With a new perspective the business owner recaptures that business youth and energy and shares with the ghost blogger with a vision of a new entrepreneur, or a new owner. Capturing that passion is the best vision for entry blogs, while deeper dives into tech and systems influencing if for later blogs. Ideally, it is better to have a mix of content for each level of customer.
Within that content you should answer three main questions:
1. Why do they need you?
2. Why do you stand out?
3. Why will you deliver on service?
The rest comes after these questions.
For Instance:
HandPrint Content is a newly founded company, and the prices reflect market break in low prices. Founded in 2022.
HandPrint Content has years of multi-industry experience within the writing talent, from turning wrenches, to management, to consulting experience with MBA credentials.
HandPrint Content only takes on a limited number of clients to ensure enough time to complete work within the client’s time constraints. We always allow time for a client review before final delivery.
Finding a ghost blogger/ghostwriter should be a line item in your business plan, right along with a coach. Both items can accelerate your business and expand your reach. Blogs, in a fashion, are an insurance policy. Every company hits a plateau in performance; however, the content never gets tired, it still exists 24/7.
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References
Bodnar, K. (2022, May 31). How Consumers Prefer to Interact With Brands [Hubspot Blog Survey]. Retrieved from blog.hubspot.com: https://blog.hubspot.com/marketing/forms-chat-phone-buyer-journey
