Top Reasons Why I became an Affiliate Marketer.
Cutting to the chase, I became an affiliate marketer for 3 main reasons. Let us dive right in.
To learn sales.
To learn how to maximize the use of the fancy computer we all have in our homes.
To learn how to increase profit for my business.
#1 Learning Sales
Businesses need growth, but only after sales.
There seems to be a division in the employment world, either you are a earner or saver. For instance while working for a local government organizations the sole goal of everyone is the spend the least while gaining the most efficiency. Then try to save some more. Often suffocating the progress and sacrificing the efficiency to a degree.
The other side of the coin is the corporate world, where everything is tied to profit. Every department is tied to the effectiveness of the teams to give as little as possible while getting the most. And if they can also offer a warranty. (😂)
I’ve swapped back and forth between the two industries my whole career and find the division often times exhausting. I attribute the flip flopping to the economy, and I’m not mad, however certain sectors do better in certain markets. See the image below, I have had more government jobs because they are growing and have traditionally been safer. Is it because schools do not teach the skills for the corpoate world?
+52,000 Government increase in 2023
Employment in government increased by 52,000 in December. Over the month, employment continued to trend up in local government (+37,000) and federal government (+7,000). Job growth in government averaged 56,000 per month in 2023, more than double the average of 23,000 per month in 2022.
We all know being an entrepreneur is tough, and that is part of the excitement. Some long hours, great discussions, possibly drinks while networking. These are all the great parts, however in the end we need sales.
“but I’m a great communicator, sales will come easy” is something I often heard and said myself.
The communication skills needed to be a great communicator and a salesperson are not the same. One needs to take in knowledge, the other needs to give knowledge. I will agree that the two disciplines overlap quite a bit and the same anatomy is used. So reason #1 as to why I became an affiliate marketer was to learn sales. I don’t mean the typical car salesperson style, although there is an art there too. I’m talking about the subtle network building style of sales. The style most organizations need and desire.
#2 To learn how to maximize the use of the fancy computer we all have in our homes.
THis one is a big one. No doubt about that. During this explosion of technology enhancements there is what is called Moore’s Law - or that transistors on microchips will double every two years.
There is good news for us late to the gamers of business technology.
I’m getting off topic a bit but there may be some good news about Moore’s Law. It is thought that the exponential growth may come to an end because “computers are projected to reach their limits because transistors will be unable to operate within smaller circuits at increasingly higher temperatures. This is due to the fact that cooling the transistors will require more energy than the energy that passes through the transistor itself.”
(Tardi, 2023)
So where to begin? This is the question that pushed me past the daunting over-the-shoulder looking Moore’s Law. For this path I employed a ton of resources, went to college, bought plenty of books, and watched YouTube religiously. But not until I pursued Affiliate Marketing did I grapple with the reality of the tech space, you have to do it to get better at it. This sounds obvious however we all shot for our strengths before we venture out into the uncomfortable.
So what did I do? I got a coach. Again, this seems obvious. We have coaches for everything and anyone that is succeeding as an entrepreneur has employed one from time to time. It rocks! The passion of a great coach gets me jacked up to conquer the world. Below is an example of our weekly coaching call with our coach, Passive Buddies Affiliate Program. During these calls we dive into what the books have a hard time doing, giving real time examples. Sharing screens so the teammate can understand the steps, then the calls are recorded so the group can review them later.
This simple addition in our program is single handedly helping me learn how to use my email machine so much better. Since the joining with this coach my website engagement and social media engagement has gone through the roof. All with minor changes to to how I use these devices. You can learn this too.
#3 To learn how to increase profit for my business.
You might be thinking, didn’t we talk about that in #1? No sales and profits are two different things. One shows how awesome your product is, while the other shows how awesome your business operation is. Can both be good, ideally yes and that would be the goal. One give you working capital, and the other gives you the Lamborghini if you catch my drift.
The simple formula is:
Money coming in - money going out = profit
But it is a bit more complicated than that once you factor in accounting issues and tax prep but the point is at the end of the day are you up, or down, and is the trend in an upward direction. Without the influx of profit the rest is just ideas. So here is my plan for affiliate marketing and my business:
Avoid:
Every time you shut the lights off to your business and go home you stop making money, that is not a sustainable long term plan - that’s a job.
The goal:
Should be to make money 24/7 with minimal oversight and operations for a 1/3 of the day. Even less with proper automation and good business continuity methods employed. With this in mind I needed to learn how to set up my business with the idea of passive income to accompany the job income. The whole dynamic of affiliate marketing is set up around passive income 24/7. It’s set up to partner with products and share. Small businesses, any small business can use these techniques for their staff to increase product reach and engagement. Sam Walton, Walmart, uses a two prong approach (see the video below explaining the prongs) and we all know how big they have gotten.
Two Prong approach to business using affiliate marketing to get your products out there.
Conclusion: Affiliate marketing is a business, besides being a complete business, it is a process by which to support the profit generating side of any business.
Now go get that Lambo!!
Bibliography
Tardi, C. (2023, March 22). What is Moore's Law and Is It Still True? Retrieved from Investopedia: https://www.investopedia.com/terms/m/mooreslaw.asp#:~:text=In%201965%2C%20Gordon%20Moore%20posited,and%20more%20efficient%20over%20time.
